Why Smart People Make Dumb Mistakes With Their Money

BEHAVIORAL INVESTING, intoducing Dr. Kerry Johnson's newest book. This newest release is the latest in a series of very informatinve and popular publications authored by Dr. Kerry Johnson.

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Introducing Dr. Kerry Johnson's new book, "Behavioral Investing".

Why Smart People Make Dumb Mistakes With their Money.


P.O. Box 3665

Tustin, CA 92781-3665

Phone: (714)368-3650

Fax: (714)368-3485


  • ✓ Overconfidence Bias creates poor investment decisions.
  • ✓ How The Endowment Effect stops you from selling bad investments.
  • ✓ How Sunk Cost Fallacy causes you to own investments until they are worthless.
  • ✓ How Status Quo Bias makes change more diffcult.
  • ✓ How Framing and Anchoring motivates you to spend more.

You will learn to protect yourself from these and other self-sabotaging behavioral investment mistakes in BEHAVIORAL INVESTING.