How to create a wedge between you and an incumbent vendor . Here are 3 steps that will cause your prospect to fire the vendor and hire you.

People buy trust first, products second. But the surest way to gain trust is to also connect with your clients and prospects.

People can only focus on 3 things at a time. Phone numbers are broken into an area code, prefix and 4 unique digits. When you can gain 3 needs, a sale will occur 92% of the time